Publishers
With Integrated Targeting, publishers can add value to their inventory, because they can deliver campaigns regardless of the environment.
| Integrated Targeting allows publishers to deliver targeted adverts across their entire inventory. Campaigns are delivered specifically to anonymous but recognisable users with specific and individually predictable interests on the website – regardless of the site context . In this way, targeting opens up additional marketing possibilities for the inventory and users will see only contents that actually interest them.
Thanks to the direct addressing of target-group profiles (e.g. according to socio-demographics or areas of interest), it is possible to exploit the maximum potential of the inventory regardless of the site environment. This increases coverage and means that advertising slots are exploited more efficiently. |
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