Agencies
With Integrated Targeting, media agencies can address both prospective and potential customers directly.
| Integrated Targeting from wunderloop maps various forms of behaviour of Internet users in profile data. The system can detect from the clicking behaviour when the user is changing within the same session. Within a flash, it can react to the new user on the basis of the changed profile. In this way, the new user will also see only content that is interesting to him.
Agencies no longer book campaigns for specific site contexts, but rather directly for the target groups they intend to reach with the respective campaign. The target groups may be defined according to socio-demographic criteria (such as age, gender and income) as well as specific areas of interest (e.g. interest in sports shoes). This way, agencies can optimise the means of addressing the target group for their customers, avoid wastage and improve the efficiency of their managed budget. |
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