Corporate Sites
With Integrated Targeting, Corporate Sites can show their customers the information that interests them at that particular moment in real time.
| Corporate Sites analyse the movements of visitors on their website with Integrated Targeting. Using these profiles, it is possible to detect what visitors find interesting and customised editorial content or product and service offerings can be provided immediately.
In other words, real-time targeting guarantees that customers are given precisely the information that is relevant for them. Through the integration of CRM and Content Management systems, it is possible to strengthen customer bonding and loyalty even further: existing customers who have registered on the site may be sent product recommendations that are tailored to them. Customers who have shown an interest in a campaign that is running on third-party sites (e.g. display or SEM) will be recognised when they visit again and will be given content about the products that attract them. And that’s not all. Even if users leave your site, relevant advertisements can still be delivered to them when they continue browsing on other sites. |
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