Advertisers
Integrated Targeting gives advertisers more online marketing transparency.
| Integrated Targeting consolidates all profile data information onto one platform. This facilitates the analysis of existing campaigns and allows the resulting information to feed directly into new campaigns.
If additional customer data from CRM programmes, Content Management and commerce systems are integrated, the efficiency of the company’s online marketing will improve significantly. Advertisers can then display editorial content, specific product recommendations or advertising only to those Internet users who are really interested – and they can deploy them through all available channels: the Internet, mobile, IPTV and video. This enables you to avoid wastage, improve the addressing of target groups and deploy your online marketing budget as effectively as possible. |
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