Integrated Targeting from wunderloop bundles all the facets of targeting (from behavioural to predictive and even keyword targeting) and applies them across all media and systems.. Integrated Targeting technology uses the information captured on all digital touchpoints to build up comprehensive user profiles.

• Delivering all targeting methods (such as behavioural targeting, predictive targeting, contextual targeting, geo targeting and keyword targeting) in one solution to optimise marketing campaigns
• Management of all digital content and campaigns (editorial content, product recommendations, advertising)
• Integration of all digital applications in cross-media campaigns (web, mobile marketing, IPTV, video)

Integrated Targeting can flexibly integrate customer-specific data from CRM, commerce systems and data mining. Additionally, there are flexible application options: on-site, cross-site, as a local installation or ASP, as a standard version or fully customised.

Targeting technology is becoming increasingly important in online marketing. The trend is moving away from context-related communication towards user-related communication. Targeting makes it possible to trace the behaviour and socio-demographic data of users on websites. In this way, users are only presented with digital content they are genuinely interested in: editorial content, display advertising or even product recommendations.