Archive for February, 2008
wunderloop adds ad pepper media International N.V. to its customers
Luxembourg, February 28, 2008 – ad pepper media International N.V., one of the leading international online advertising marketers, has decided on wunderloop’s targeting solution, wunderloop custom, to provide its customers with behavioral targeting campaigns specific to their target groups.
wunderloop thereby gains a further partner that will use wunderloop custom throughout Europe. ad pepper can now also fulfill its customer wishes for behavioral targeting within the framework of its normal campaign offering, and can carry out campaigns for advertisers as efficiently as possible.
By using wunderloop custom, the surfing behavior of users on customers’ websites can be linked to prototype profiles produced by wunderloop. In this way, conclusions can be formed about the age, sex and interests of the user, from which largely reliable and successful targeting is possible. The benefit for advertising customers is that they can activate a specific advertising offer at the time of the visit, i.e. when there is real interest. ad pepper media plans to use this solution to supplement its own semantic targeting solutions.
“wunderloop custom is not only a leading solution in Germany, but is also on the advance in Europe”, says Ulrich Schmidt, Chairman and CEO of ad pepper media International N.V. “We tested the targeting solution and it won through against other providers, partly because it can be integrated completely into our ad server solution from Emediate and so is very easy to implement. The mature concept also convinced us. With wunderloop custom we can now help our customers to increase the efficiency of their online advertisements and campaigns.”
“As well as a multitude of new customers from Germany, we have now been able to convince ad pepper media International N.V. as a further European partner in the online advertising market,” says Michael Kleindly, Chairman of wunderloop. “wunderloop custom is the perfect solution for our new customer’s aims. With ad pepper as a new customer we have managed to make further inroads into the European market.”
About wunderloop
wunderloop is a leading provider of integrated behavioral targeting services in the areas of advertising, content and e-commerce. Well-known investors headed by Niklas Zennström, Atomico Investments and Klaus Hommels made millions available to the company at the beginning of 2007 for further international expansion. wunderloop’s German backers include Bernd M. Michael, Chairman of Grey Advertising, and Christiane zu Salm, a partner of Nevea and until 2005 CEO of 9Live. Since 1999 the company, which was founded by Ulrich Hegge and Frank Conrad, has been developing and marketing solutions based on integrated targeting technology for behavioral targeting, editorial targeting and e-commerce targeting which are used in all digital media such as websites, e-mails, mobile services and Internet TV.
Companies like T-Com/T-Online, AOL, CondeNast, Tiscali, Freenet, Tomorrow Focus, etype and Telecom Italia use wunderloop services and trust its ability to target Internet users with relevant advertising, content and appropriate shopping offers. With up to 18 billion processed page impressions every month, wunderloop is the market leader in integrated targeting solutions in Europe. wunderloop places particular emphasis on protecting user data. After extensive testing, TÜV Rheinland confirmed that wunderloop’s base technology complies with the law on data protection.
In 2007 wunderloop received the “Red Herring 100 Europe” award from the magazine of the same name, which produces an annual list of the one hundred leading private European companies that play a leading innovative role. wunderloop was also awarded the “European Seal of E-Excellence” in 2007 by the European Multimedia Form for its “excellent tradition of success in innovative marketing”. With this award, wunderloop stands alongside companies like Nokia, Strato and Zanox.
wunderloop’s headquarters are in Luxembourg. The headquarters of its German subsidiary are in Hamburg. Other European branches are located in Madrid, Milan, London, Paris and Amsterdam, with others to follow soon. Michael Kleindl is Chairman of the company.
Contact
wunderloop media services GmbH
Carolin Mindermann
E: presse[at]wunderloop.com
Tel.: 49 (0) 40 43 207 875
Fax: 49 (0) 40 43 207 799
About ad pepper media International N.V.
ad pepper media is one of the leading international online advertising marketers and provides media agencies, advertisers and websites in the areas of branding, performance, e-mail, affiliate and search engine marketing, as well as ad serving, with individual and efficient solutions that cover almost the entire range of online advertising.
With 19 branches in twelve European countries and the US, ad pepper media runs campaigns for thousands of national and international advertising customers in more than 50 countries. Through its complete range of efficient marketing solutions, its own technical systems and high international placing power, through which advertising campaigns can be realized across several countries, the company successfully stands out from its competitors.
Contact
ad pepper media International N.V.
Thomas Gahlert
Phone +49 (0)911 9290570
pr[at]adpepper.com
IP Deutschland backs wunderloop’s targeting solution
Prominent new recruit into the customer ranks: IP Deutschland backs wunderloop’s targeting solution
Luxembourg, February 13, 2008 – wunderloop has gained a prominent new customer in IP Deutschland, the marketer for the media group RTL Deutschland. In future IP will use ‘wunderloop custom’ to run target group-specific online advertising campaigns for its customers in real time with hardly any losses, thanks to a scattershot approach. One of the company’s main focuses is the so-called predictive targeting with the help of socio-demographic data. The wunderloop Integrated Targeting Platform (ITP) also offers IP Deutschland the opportunity of being able to use all other targeting disciplines in future.
In ITP, wunderloop has combined all the useful approaches for user-related targeting into one system and made them available to its customers. ITP is based on a flexible framework architecture within which various targeting variants can be combined seamlessly in modules. Customers can in this way use the optimal combination of targeting methods depending on each individual campaign target.
Before deciding on wunderloop, IP Deutschland subjected wunderloop’s targeting solution to extensive testing with regards to its capacity to fit into the RTL environment, the quality of its results and its following of data protection regulations. “Although ‘wunderloop custom’ has established itself as the market standard in Germany, we wanted to check for ourselves that the targeting solution did what it promised before implementing it”, explains Frank Herold, Head of Interactive Solutions at IP Deutschland “One decisive argument in favor of wunderloop was the Integrated Targeting Platform with which we can offer our advertising customers the targeting discipline that is best suited to them or a combination of several disciplines”, says Herold.
“With our flexible Integrated Targeting Platform, which we introduced in September 2007, we can offer targeting without limitations”, says Michael Kleindl, Chairman of wunderloop. “Concluding the contract with IP Deutschland is especially pleasing, and shows that we are establishing ourselves more and more strongly in the German media landscape.”
About wunderloop
wunderloop is a leading provider of integrated behavioral targeting services in the areas of advertising, content and e-commerce. Well-known investors headed by Niklas Zennström, Atomico Investments and Klaus Hommels made millions available to the company at the beginning of 2007 for further international expansion. wunderloop’s German backers include Bernd M. Michael, Chairman of Grey Advertising and Christiane zu Salm, partner in Nevea and until 2005 Management Chairwomen of 9Live. Since 1999 the company, which was founded by Ulrich Hegge and Frank Conrad, has been developing and marketing solutions based on integrated targeting technology for behavioral targeting, editorial targeting and e-commerce targeting which are used in all digital media such as websites, e-mails, mobile services and Internet TV.
Companies like T-Com/T-Online, AOL, CondeNast, Tiscali, Freenet, Tomorrow Focus, etype and Telecom Italia use wunderloop services and trust to its ability to target Internet users with relevant advertising, content and appropriate shopping offers. With up to 18 billion processed page impressions every month, wunderloop is the market leader for integrated targeting solutions in Europe. wunderloop places particular emphasis on protecting user data. After extensive testing, TÜV Rheinland confirmed that wunderloop base technology conforms to the law on data protection.
In 2007 wunderloop received the “Red Herring 100 Europe” award from the magazine of the same name, which produces an annual list of the one hundred leading private European companies that play a leading, innovative role. wunderloop was also awarded the “European Seal of E-Excellence” in 2007 by the European Multimedia Form for its “excellent tradition of success in innovative marketing”. With this award, wunderloop stands alongside companies like Nokia, Strato and Zanox.
wunderloop’s headquarters are in Luxembourg. The headquarters of its German subsidiary are in Hamburg. Other European branches are located in Madrid, Milan, London, Paris and Amsterdam, others will soon follow. Michael Kleindl is Chairman of the company.
Contact
presse[at]wunderloop.com
Carolin Mindermann
Tel.: +49 (0) 40 43 207 875
Fax: +49 (0) 40 43 207 799
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