LUXEMBOURG, 26 September, 2007 – wunderloop, the European market leader in integrated behavioural advertising and content targeting, continues its momentum with the announcement today of several major new customer wins including leading media and advertising firms across Europe. AOL (UK), Bild.T-Online (DE), Orange (NL and E), Webads (NL), SBS TV (NL), VNU/BP (NL), Imnetworks (NL), , Tutto Gratis (I), and Tradera – an eBay group company (S) have all chosen wunderloop’s robust, proven and scalable technology which is deployed in over 800 sites today.

These new media customers will leverage wunderloop’s cutting-edge behavioural ad and content technology and services to improve efficiency of online ad placement and campaign management. Michael Steckler, Vice President Interactive Marketing at AOL UK says, “Advertisers are taking a more holistic approach to how they reach their audience; merging behavioural, demographic and geographic methods to generate better results. Ensuring that the information offered to our users is relevant and valuable is paramount. Our choice of partner in this area was something we thought hard about, as we are keen to avoid a ‘one size fits all’ proposition. We believe our audience will only benefit from a bespoke behavioural targeting solution. wunderloop will help us develop our behavioural targeting proposition as part of our aim to offer the best online destination for users and advertisers alike.”

“wunderloop is the provider of choice in Europe for targeted advertising. As the last independent technology company in its sector, wunderloop is uniquely positioned to offer best-of-breed solutions to both media and content providers, as well as advertisers and ad agencies.“ said Michael Kleindl, Chairman of wunderloop.

About wunderloop

Founded in 1999 by online advertising and technology pioneers, Ulrich Hegge and Frank Conrad, wunderloop is the leading provider of integrated behavioural targeting software and services. The company’s unique real-time technology allows publishers, ISPs, advertisers and site owners to deliver relevant and real-time advertising, content and offers across all forms of digital media including websites, e-mail, mobile services and Internet TV (IPTV).

Well-known investors led by Atomico Investments (co-founded by Niklas Zennström), Klaus Hommels, recipient of the “European Angel Investor of 2006” award, and Howard Hartenbaum, top venture capitalist of 2006 in the Forbes Midas List, and General Partner of Draper Richards, amongst others, have provided funding for wunderloop’s international expansion and product development.

Renowned companies such as AOL Germany, CondeNast, T-Online, Tiscali, Lycos, AdLINK and Freenet rely on wunderloop technology to deliver the right advertising, content and product offers at the right time. wunderloop is also a leading proponent of consumer privacy and, in recognition of this, has received unrestricted approval from the technology and privacy authority, TÜV Rhineland, for their conformation to European data privacy legislation.

An award-winning company, wunderloop is a 2007 recipient of the annual “Red Herring 100 Europe” award by Red Herring magazine. This list of 100 privately-held European companies recognises those that play a leading role in innovating global technology. wunderloop also received the 2007 European Seal of E-Excellence by the European Multimedia Forum in recognition of its “excellent track record in innovation marketing”.

wunderloop is headquartered in Luxembourg with offices in Amsterdam, Hamburg, London, Madrid, Milan and Paris, with more following soon. Michael Kleindl is Chairman of the privately-held company.

Contact

wunderloop media services GmbH

Carolin Mindermann

E: presse[at]wunderloop.com

T: 49 (0) 40 43 207 875

F: 49 (0) 40 43 207 799

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London, September 18th, 2007 – AOL UK has selected leading European behavioural advertising experts, wunderloop, as its behavioural targeting partner in the UK, it was announced today.

wunderloop will provide AOL UK with a flexible, customisable system that will enable it to learn about visitors’ online behaviour, offering its audience the most relevant information and online experience.

wunderloop’s technology will automatically collect behavioural and contextual data across AOL’s users in order to calculate the relevance of information and deliver a customised user experience in real-time. Consumers will benefit from offers, products, campaigns and content from AOL that will change and update as and when a consumer’s interest does. The technology then matches the interests of advertisers and users dynamically and in real-time. This ensures that visitors to AOL UK will receive advertising that is relevant to them and is delivered at the right time and in the right place.

Michael Steckler, Vice President Interactive Marketing, AOL UK, said: “Advertisers are taking a more holistic approach to how they reach their audience, merging behavioural, demographic and geographic methods to generate better results. We are taking this brand new world very seriously. We believe that the importance of ensuring information offered to users is relevant and valuable is paramount. Our choice of partner in this area was something we thought hard about, as we are keen to avoid a ‘one size fits all’ proposition; we believe our audience will only benefit from a bespoke behavioural targeting solution. wunderloop will help us develop our behavioural targeting proposition as part of our aim to offer the best online destination for users and advertisers alike.”

Donald Hamilton, wunderloop UK Managing Director, said: “Behavioural targeting is not just about driving advertising, but about becoming more customer centric by understanding each individual’s requirements and delivering marketing that is relevant to them. For AOL UK, customers are at the heart of the AOL experience, so every interaction they have with the brand is tailored to their individual needs. By using wunderloop’s system in the UK, AOL will benefit from greatly enhanced knowledge of customers’ behaviour online, enabling it to provide more targeted advertising to its visitors.”

About AOL

AOL is a leading provider of digital communications and content to UK consumers. The AOL service and portal deliver a range of market-leading online content, including music, film, sport, news, shopping and community, as well as email, instant messenger, VOIP, safety and security features. AOL is also one of the leading online destinations for advertisers in the UK.

AOL UK is part of AOL Europe, a business unit of AOL LLC, which operates a leading network of Web brands and is a majority-owned subsidiary of Time Warner Inc.

For information on policy and accessibility at AOL please note AOL has a Director of Accessibility,
Tom Wlodkowski and Director of Policy, Camille de Stempel both of whom can be reached through the press contacts below.

About wunderloop

Founded in 1999 by online advertising and technology pioneers, Ulrich Hegge and Frank Conrad, wunderloop is the leading provider of integrated behavioural targeting software and services. The company’s unique real-time technology allows publishers, ISPs, advertisers and site owners to deliver relevant and real-time advertising, content and offers across all forms of digital media including websites, e-mail, mobile services and Internet TV (IPTV).

Well-known investors led by Atomico Investments (co-founded by Niklas Zennström), Klaus Hommels, recipient of the “European Angel Investor of 2006” award, and Howard Hartenbaum, top venture capitalist of 2006 in the Forbes Midas List, and General Partner of Draper Richards, amongst others, have provided funding for wunderloop’s international expansion and product development.

Renowned companies such as AOL Germany, CondeNast, T-Online, Tiscali, Lycos, AdLINK and Freenet rely on wunderloop technology to deliver the right advertising, content and product offers at the right time. wunderloop is also a leading proponent of consumer privacy and, in recognition of this, has received unrestricted approval from the technology and privacy authority, TÜV Rhineland, for their conformation to European data privacy legislation.

An award-winning company, wunderloop is a 2007 recipient of the annual “Red Herring 100 Europe” award by Red Herring magazine. This list of 100 privately-held European companies recognises those that play a leading role in innovating global technology. wunderloop also received the 2007 European Seal of E-Excellence by the European Multimedia Forum in recognition of its “excellent track record in innovation marketing”.

wunderloop is headquartered in Luxembourg with offices in Amsterdam, Hamburg, London, Madrid, Milan and Paris, with more following soon. Michael Kleindl is Chairman of the privately-held company.

For further information, please contact:

Contact for AOL:
Jennifer Suri
AOL Press Office
020 7348 8478
Jennifer.suri@corp.aol.com

Contact for wunderloop UK:
Jessie Astbury-Allen / Sophie Raine, Mantra PR
Email: jastbury-allen@mantra-pr.com / sraine@mantra-pr.com
Tel: 020 438 4910

Contact for wunderloop:

wunderloop media services GmbH
Carolin Mindermann

E: presse[at]wunderloop.com
T: 49 (0) 40 43 207 875
F: 49 (0) 40 43 207 799

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