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wunderloop Launches First Behaviourally Targeted Online Advertising Stock Exchange

LUXEMBOURG, March 20, 2007 – wunderloop, the European market leader in integrated behavioural advertising and content targeting, today announces the launch of wunderloop Connect – the world’s first open, self-service exchange for behavioural targeting-based online advertising. This is the first time that behavioural targeting has been made available to the entire online industry. Now, through wunderloop’s Connect, publishers and advertisers have open access to user profiles and can benefit from the drastically improved effectiveness, efficiency and conversion rates of behaviourally targeted advertising. Enabling precise targeting based on users’ interests, behavioural targeting allows for mass market online advertising and eliminates the problem of wastage – one of advertisers’ key challenges - as it ensures that online advertising targets the right person, with the right ad, at the right time.

Publishers benefit by retaining full control of user profiles and inventory, allowing them to determine which criteria and/or data is used, how it’s collected and how (or even if) it’s shared with other Connect members. Publishers are also able to set the value for their users, and for each creative advertising format and placement, allowing them to monetise as much as possible, and be in full control of whether or not they accept a deal with an advertiser. wunderloop launches Connect in response to positive feedback from major clients who had already been using behavioural targeting for online campaigns, and had been experiencing greatly improved efficiencies and conversion rates on their advertising. Based on these experiences, publishers approached wunderloop to develop a capability to connect a network of other publishers and advertisers to reach across select audiences on different websites, using set standards of profile criteria efficiently and effectively to access huge target groups in the most efficient and effective way.

Connect now enables publishers to do this and significantly extend their reach. Due to the openness of Connect, smaller websites are now also able to offer behaviourally targeted campaigns at no initial cost. Advertisers can book highly efficient targeted campaigns with just a few clicks, based on standardised data and criteria across target audiences offered through Connect. Connect was built using the same core targeting technology that has been developed and constantly improved for over seven years, incorporating research and development by leading mathematicians, advertising experts and psychologists. wunderloop’s technology tracks users’ behaviour and gathers their data in a standardised format.

The system then learns from shared user behaviour and implements standards for criteria and target group setups. This is important as it creates a critical mass of quality data and user profiles for advertisers who want to launch large scale media. Now any publisher that joins Connect deploys this core wunderloop technology across its websites. wunderloop realised that in order for behavioural targeting to extend reach for its customers, it had to be able to offer clients the ability to buy qualified and intelligent mass reach, and hence provide access to as many networks, sites and consumers as possible. The stock exchange principle overcomes this major issue which had been slowing down the market development so far and can deliver critical mass reach to advertisers and agencies.

Commenting on the launch, Chairman Michael Kleindl said: “At wunderloop we have gathered many of the leading figures in the advertising, consumer and media world to develop a company that will serve the on-line marketplace as it develops at an ever greater pace. We fundamentally believe, and the success of our clients’ campaigns show, that behavioral targeting transforms the online marketplace for content owners. In order for this market to develop and meet the demands of large scale advertisers, we need to see an open exchange on which any publisher can benefit from wunderloop’s technology. Advertisers will then be able to deploy mass campaigns, targeting consumers effectively whilst using a publishers’ inventory efficiently and profitably. This truly is a win-win situation and the reception we have had to date gives us every confidence for the future.” With anticipated industry-wide adoption, wunderloop believes that wunderloop Connect will transform the marketplace and usher in the next phase of online marketing: Online Advertising 4.0.

Online Advertising 4.0

The term Online Advertising 4.0 was first coined by wunderloop to demonstrate that the advertising industry has gone through three cycles; “It started in 1996 with the advent of Advertising 1.0, the days of banners and pop-ups,” said Michael Kleindl, Chairman of wunderloop. “2001 saw the next wave - Advertising 2.0, when Google and search marketing dominated the scene. Advertising 3.0 signalled the era of affiliate marketing companies and performance based marketing, such as pay-per-click or pay-per-purchase. Whilst Web 2.0 is being used to describe the new consumer internet era, advertising has moved into its fourth generation - Online Advertising 4.0.” Online Advertising 4.0 brings digital advertising above the line and allows advertisers to target consumers through conventional brand building exercises such as display advertising for the first time online. As a result of behavioural targeting, advertisers are able to intelligently target the consumer, based on detailed insight of that person’s interests and specific appetite for products at any given point and in real-time. This results in substantially higher returns for advertisers and, consequently, increased rates for media owners.

About wunderloop

Founded in 1999 by online advertising and technology pioneers, Ulrich Hegge and Frank Conrad, wunderloop is the leading provider of integrated behavioural targeting software and services. The company’s unique real-time technology allows publishers, ISPs, advertisers and site owners to deliver relevant and real-time advertising, content and offers across all forms of digital media including websites, e-mail, mobile services and Internet TV (IPTV). Well-known investors led by Niklas Zennström’s Atomico Investments, Klaus Hommels, recipient of the “European Angel Investor of 2006” award, and Howard Hartenbaum, top venture capitalist of 2006 in the Forbes Midas List, and General Partner of Draper Richards, amongst others, have provided funding for wunderloop’s international expansion and product development. Renowned companies such as AOL Germany, T-Online, Tiscali, Lycos, AdLINK and Freenet rely on wunderloop technology to deliver the right advertising, content and product offers at the right time. wunderloop is also a leading proponent of consumer privacy and, in recognition of this, has received unrestricted approval from the technology and privacy authority, TÜV Rhineland, for their conformation to European data privacy legislation.

An award-winning company, wunderloop is a 2007 recipient of the annual “Red Herring 100 Europe” award by Red Herring magazine. This list of 100 privately-held European companies recognises those that play a leading role in innovating global technology. wunderloop also received the 2007 European Seal of E-Excellence by the European Multimedia Forum in recognition of its “excellent track record in innovation marketing”. wunderloop joins leading global companies including Nokia, Strato and Zanox in being presented with this prestigious award which rewards product innovation and the way that such products are bought to market. wunderloop is headquartered in Luxembourg with a head office in Hamburg, Germany. Other offices include Madrid, London and Amsterdam; with more following soon. Michael Kleindl is Chairman of the privately-held company.

Contact

wunderloop media services GmbH

Carolin Mindermann

E: presse[at]wunderloop.com

T: 49 (0) 40 43 207 875

F: 49 (0) 40 43 207 799

LUXEMBOURG, March 19th, 2007 – wunderloop, the European market leader in integrated behavioural advertising and content targeting, today announced that it has been selected as a winner of the annual “Red Herring 100 Europe” award by Red Herring magazine. This list of 100 privately-held European companies recognises those that play a leading role in innovating global technology. wunderloop joins companies such as Google and eBay, who were spotted in their early days by Red Herring editors, as companies that would change the way we live and work.

“We are delighted to have received the Red Herring 100 Europe award and to be in such auspicious company. With over 700 companies across Europe in the running, we are proud to have been singled out as one of Europe’s leaders,” said wunderloop Chairman Michael Kleindl. “This award is recognition of wunderloop’s cutting-edge behavioural advertising and content technology and is also testament to the significant business benefits that wunderloop’s clients have experienced using our technology.”

After receiving more than 700 submissions and nominations, Red Herring’s editorial staff rigorously evaluated wunderloop and the other contenders, through a careful analysis of financial data and subjective criteria, including: quality of management, execution of strategy and dedication to research and development. The Red Herring 100 Europe companies are at the forefront of the technologies that are changing our lives in profound ways.

About wunderloop

Founded in 1999 by online advertising and technology pioneers, Ulrich Hegge and Frank Conrad, wunderloop is the leading provider of integrated behavioural targeting software and services. The company’s unique real-time technology allows publishers, ISPs, advertisers and site owners to deliver relevant and real-time advertising, content and offers across all forms of digital media including websites, e-mail, mobile services and Internet TV (IPTV).

Well-known investors led by Niklas Zennström’s Atomico Investments, Klaus Hommels, recipient of the “European Angel Investor of 2006” award, and Howard Hartenbaum, top venture capitalist of 2006 in the Forbes Midas List, and General Partner of Draper Richards, amongst others, have provided funding for wunderloop’s international expansion and product development.

Renowned companies such as AOL Germany, T-Online, Tiscali, Lycos, AdLINK and Freenet rely on wunderloop technology to deliver the right advertising, content and product offers at the right time. wunderloop is also a leading proponent of consumer privacy and, in recognition of this, has received unrestricted approval from the technology and privacy authority, TÜV Rhineland, for their conformation to European data privacy legislation.

An award-winning company, in addition to the Red Herring 100 Europe award, wunderloop also received the 2007 European Seal of E-Excellence by the European Multimedia Forum in recognition of its “excellent track record in innovation marketing”. wunderloop joins leading global companies including Nokia, Strato and Zanox in being presented with this prestigious award which rewards product innovation and the way that such products are bought to market.

wunderloop is headquartered in Luxembourg with a head office in Hamburg, Germany. Other offices include Madrid, London and Amsterdam; with more following soon. Michael Kleindl is Chairman of the privately-held company.

Contact for wunderloop:

wunderloop media services GmbH
Carolin Mindermann

E: presse[at]wunderloop.com
T: 49 (0) 40 43 207 875
F: 49 (0) 40 43 207 799

About Red Herring Magazine

Red Herring magazine is a sophisticated insider’s guide to the business of technology, featuring unparalleled insights on the emerging technologies driving the economy, from the Internet to wireless communications and digital entertainment. Red Herring’s journalists report on how innovation and entrepreneurship are transforming business and how the business of technology is transforming the world, providing readers with a deep understanding of venture capital and capital markets. Recognized as an essential resource in today’s fast-changing business world, Red Herring gets the right answers before anyone else even thinks to ask the questions. More information on Red Herring is available on the Internet at www.redherring.com

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LUXEMBOURG, March 12th, 2007 wunderloop, the European market leader in integrated behavioural advertising and content targeting, today announced that it has been awarded The 2007 European Seal of E-Excellence by the European Multimedia Forum in recognition of its “excellent track record in innovation marketing”. wunderloop joins leading global companies including Nokia, Strato and Zanox in being presented with this prestigious award which rewards product innovation and the way that such products are brought to market. The awards will be presented to the winners at a public Award Ceremony taking place at Europe’s largest ICT Fair, the CeBIT in Hannover, on 15 March, at 4PM.

Speaking at the occasion of the Winners’ Announcement in Brussels, Philippe Wacker, the Secretary General of the European Multimedia Forum said: “For the fifth consecutive year, the European Multimedia Associations’ Convention (EMMAC) distinguishes leading European and non-European companies with the European Seal of E-Excellence. Mr. Wacker continued: “Our Seal Winners are very successful companies which understand the importance of producing for a market. This attention to marketing is what we intend to highlight by distinguishing them with a Seal of Excellence.”

Commenting on announcement of this award, wunderloop Chairman Michael Kleindl said: “We are delighted and grateful for having been distinguished by the European Multimedia Forum as one of the leading innovators in Europe. This is recognition of our innovative technology that has been developed by leading mathematicians, advertising experts and psychologists over the last seven years. This innovation has delivered unparalleled commercial results for our major clients who, through using wunderloop’s behavioural targeting for online campaigns, have experienced greatly improved efficiencies and conversion rates in their advertising.”

About wunderloop

Founded in 1999 by online advertising and technology pioneers, Ulrich Hegge and Frank Conrad, wunderloop is the leading provider of integrated behavioural targeting software and services. The company’s unique real-time technology allows publishers, ISPs, advertisers and site owners to deliver relevant and real-time advertising, content and offers across all forms of digital media including websites, e-mail, mobile services and Internet TV (IPTV).

Well-known investors led by Niklas Zennström’s Atomico Investments, Klaus Hommels, recipient of the “European Angel Investor of 2006” award, and Howard Hartenbaum, top venture capitalist of 2006 in the Forbes Midas List, and General Partner of Draper Richards, amongst others, have provided funding for wunderloop’s international expansion and product development.
Renowned companies such as AOL Germany, T-Online, Tiscali, Lycos, AdLINK and Freenet rely on wunderloop technology to deliver the right advertising, content and product offers at the right time. wunderloop is also a leading proponent of consumer privacy and, in recognition of this, has received unrestricted approval from the technology and privacy authority, TÜV Rhineland, for their conformation to European data privacy legislation.
wunderloop is headquartered in Luxembourg with a head office in Hamburg, Germany. Other offices include Madrid, London and Amsterdam; with more following soon. Michael Kleindl is Chairman of the privately-held company.

Contact for wunderloop:

wunderloop media services GmbH
Carolin Mindermann

E: presse[at]wunderloop.com
T: 49 (0) 40 43 207 875
F: 49 (0) 40 43 207 799

About The European Multimedia Associations’ Convention

EMMAC (www.emultimedia.org/associations) is the co-ordination platform of Europe’s main national and regional eContent and eBusiness associations. It is managed by the European Multimedia Forum. The EMF (www.e-multimedia.org) is the main European Trade Association promoting the competitiveness of the converging digital media industries in the global market place.

Contact for EMMAC:
Philippe Wacker
European Multimedia Forum
Email : arrive@e-multimedia.org
Tel: +32 2 219 0305