Former CFO of AOL Germany Moves to Market Leader in Online Targeting

wunderloop, European market leader in integrated behavioral advertising and content targeting, today announced the appointment of Dr. Christoph Bauer as CFO and COO. He will be responsible for finance, controlling, accounting, legal and human resources. Before joining wunderloop, Bauer held the CFO position with AOL Germany.

Christoph Bauer (44) possesses a comprehensive know-how and expertise in building and establishing structures, processes and systems; competencies he acquired during his eight year career with AOL. During this period, AOL Germany became profitable and continuously improved its market position. Prior to that, the experienced business economist worked for corporate controlling with Bertelsmann AG. Here, he significantly promoted the further development of methods and systems for controlling and reporting. Bauer holds a MBA degree and a Ph.D. in finance.

About wunderloop wunderloop (formerly known as 7d) is a leading provider of Integrated Behavioral Targeting services for advertising, content and e-commerce. Well-known investors led by Niklas Zennström’s Atomico Investments and Klaus Hommels have provided venture capital for wunderloops further international expansion at the beginning of 2007. Its Supporting Entrepreneurs in Germany include Bernd M. Michael, Chairman with Grey Advertising, the Samwer brothers (founders of Jamba! and Alando.de) and Christiane zu Salm, stockholder at Nevea and Managing Director with 9Live Television until 2005, amongst others.

Since 1999 the company founded by Ulrich Hegge and Frank Conrad develops and markets solutions that are used for real-time behavioral targeting, editorial targeting and e-commerce targeting in all digital media such as websites, e-mails, mobile services and Internet TV. Reputable companies including T-Online, AOL and Freenet use wunderloop services and rely on systematically speaking to Internet users with the advertising media, content and matching shopping offerings that are relevant to them. wunderloop is the German market leader in Integrated Targeting solutions with over 18 billion processed page impressions per month. wunderloop explicitly cares for privacy protection. Following a recent review, TÜV Rheinland confirmed the wunderloop technology’s inoffensiveness from a privacy protection point of view. wunderloop has its corporate headquarters in Luxembourg and a German head office in Hamburg. Other European offices are located in Madrid, London and Amsterdam; others will follow soon. Michael Kleindl is Chairman of the company.

For Press, Media and Analyst Inquiries:

wunderloop media services GmbH
Carolin Mindermann

E: presse[at]wunderloop.com
T: 49 (0) 40 43 207 875
F: 49 (0) 40 43 207 799

No comments

MPG (Havas), AOL, Tom Group, Ernst & Young and AdLINK Executives Join Board

LUXEMBOURG, February 15, 2007 – wunderloop, the market leader in integrated behavioural advertising and content targeting, today announced the founding members of its advisory board. This follows the recent announcement that wunderloop had received investment from Klaus Hommels (“European Angel Investor of 2006”), Atomico Investments (Skype and Joost co-founder, Niklas Zennström’s investment group) and Howard Hartenbaum (top venture capitalist of 2006 in the Forbes Midas List and General Partner of Draper Richards), amongst others.

wunderloop’s advisory board will be chaired by Michael Kleindl, co-founder and former CEO of AdLINK, and comprises:

• Maria Luisa Francoli – CEO of MPG, Havas Media global media network. Previously CEO of Media Contacts, Havas Media interactive arm. Ms. Francoli will be instrumental in bringing a hands-on approach to leading advertisers and brand owners worldwide, which is key to the effective deployment of wunderloop’s disruptive technology
• Stan Laurent – CEO of Photoways Group and previously AOL Europe’s Chief Operating Officer and Director for Strategy, Finance and Operations at AOL Bertelsmann. Mr Laurent brings to wunderloop an extensive network and knowledge within the leading media companies and portals across Europe.
• Ekkehard Rathgeber – COO of Tom Group, the leading Greater China Media Group (associated company of Hutchison Whampoa) and previously President of Bertelsmann Direct Group who set up BOL, Arvato Systems, Bertelsmann Asia Publishing and Arvato Services in China. Mr Rathgeber’s unparalleled experience and contacts will be invaluable in the establishment of wunderloop within the Asian markets.
• Alois Fluck – Partner at Ernst & Young responsible for Central European Transaction Advisory Services in the internet business for multi-national groups. Mr. Fluck will spearhead wunderloop’s corporate development by drawing on his years of merger and acquisition experience across both public and private markets.

Commenting on the announcement of the advisory board, chairman Michael Kleindl said: “The depth and breadth of international media experience that the board has is a great asset to wunderloop. Such appointments provide external validation of the exciting business that we are building. The board will play an important role in driving the strategy that establishes wunderloop as the global leader of behavioural targeting.”

wunderloop customers include global leaders such as: AOL, T-Online, Tiscali, Lycos, and Freenet. wunderloop customers have already realised substantial value with wunderloop’s targeting and have increased their conversion rates by up to 500% and their advertising efficiency by up to 792%. wunderloop customer sites currently deliver up to 18 billion pageviews each month to millions of unique users and the company is experiencing year-on-year growth of over 500%.

Maria Luisa Francoli added: “The caliber of wunderloop’s technology, investors and customers is second-to-none. I am proud to be part of such a company and to be involved with something that has the potential to transform the way that media companies make money in the digital world.”

About wunderloop

Founded in 1999 by online advertising and technology pioneers, Ulrich Hegge and Frank Conrad, wunderloop is the leading provider of integrated behavioural targeting software and services. The company’s unique real-time technology allows publishers, ISPs, advertisers and site owners to deliver relevant and real-time advertising, content and offers across all forms of digital media including websites, e-mail, mobile services and Internet TV (IPTV).

Well-known investors led by Niklas Zennström’s Atomico Investments, Klaus Hommels, recipient of the “European Angel Investor of 2006” award, and Howard Hartenbaum, top venture capitalist of 2006 in the Forbes Midas List, and General Partner of Draper Richards, amongst others, have provided funding for wunderloop’s international expansion and product development.

Renowned companies such as AOL, T-Online, Tiscali, Lycos, adLINK and Freenet rely on wunderloop technology to deliver the right advertising, content and offers at the right time. wunderloop is also a leading proponent of consumer privacy and, in recognition of this, has received unrestricted approval from the technology and privacy authority, TÜV Rhineland, for their conformation to European data privacy legislation.

wunderloop is headquartered in Luxembourg with a head office in Hamburg, Germany. Other offices include Madrid, London and Amsterdam; with more following soon. Michael Kleindl is Chairman of the privately-held company.

Media Contact for wunderloop:

wunderloop media services GmbH
Carolin Mindermann

E: presse[at]wunderloop.com
T: 49 (0) 40 43 207 875
F: 49 (0) 40 43 207 799

No comments