Global A-List investors led by Klaus Hommels and investment group Atomico, co-founded by Niklas Zennström

wunderloop, the European market leader in integrated behavioral advertising and content targeting, today announced that it has secured funding from top-tier global investors including:

• Klaus Hommels - “European Angel Investor of 2006” (awarded by the universities of Fontainebleau, IESE and St. Gallen)
• Atomico Investments - the investment group whose principal visionary and co-founder is Niklas Zennström, who also co-founded Skype and Joost
• Howard Hartenbaum - acclaimed as top venture capitalist of 2006 in the Forbes Midas List, also General Partner of Draper Richards who was responsible for the founding investment in Skype
• European Founders Fund - the investment fund established by the Samwer brothers, previously founders of Jamba and Alando.de (acquired by eBay Germany)

“Attracting such high-profile and successful investors to wunderloop is a huge validation of wunderloop’s potential to lead the next generation of Online Advertising 4.0”, said Michael Kleindl, Chairman of wunderloop. “This significant investment will enable us to build upon the success that we have already experienced in winning high-profile clients such as AOL, T-Online, Tiscali, Lycos and Freenet and to accelerate our expansion in international markets and our product offerings.”

Built on over seven years of research and development by leading psychologists, mathematicians and advertising experts, wunderloop’s technology is based on proprietary “relevancy weighting” algorithms that use behavioral and contextual data to match the current interest of the user with the publisher’s and advertiser’s messages in real-time. This unique technology enables a truly customized user experience by delivering advertising, content and products that matter to the user that very moment.

wunderloop customers include global leaders such as: AOL, T-Online, Tiscali, Lycos, and Freenet. wunderloop customers have already realized substantial value with wunderloop’s targeting and have increased their conversion rates by up to 500% and their advertising efficiency by up to 792%. wunderloop customer sites currently deliver up to 18 billion pageviews each month to millions of unique users and the company is experiencing year-on-year growth of over 500%. On the back of such results, the team around wunderloop’s co-founder Ulrich Hegge has attracted exceptional management comprised of industry leaders with experience gained within international media and technology companies including: AOL Time Warner, Advertising.com, Oracle, DoubleClick, AdLINK, Bertelsmann, and Miva, amongst others.

“When I first saw wunderloop’s technology over 12 months ago, I realized that I was looking at something with the potential to significantly change the online advertising industry. With such committed investors supporting the technology and management teams, wunderloop has the opportunity to change the way that online advertising works and to provide new ways of monetization for publishers and advertisers,” said Klaus Hommels.
Atomico Investments, with Niklas Zennström as its principal visionary stated, “With its ability to enable real-time targeting, wunderloop is unique in its ability to really understand the consumer. This gives wunderloop the potential to take online advertising to the next level for the benefit of both consumers and advertisers alike.”

About wunderloop

Founded in 1999 by online advertising and technology pioneers, Ulrich Hegge and Frank Conrad, wunderloop is headquartered in Luxembourg, with offices in London, Hamburg, Madrid and Amsterdam. The company’s unique real-time technology allows publishers, ISPs, advertisers and site owners to deliver real-time integrated behavioral targeting, editorial targeting and e-commerce targeting across all forms of digital media including websites, e- mail, mobile services and Internet TV (IPTV).

Customers include AOL, T-Online, Tiscali, Lycos and Freenet. wunderloop is also a leading proponent of consumer privacy and, in recognition of this, has received unrestricted approval from the technology and privacy authority, TÜV Rhineland, for their conformation to European data privacy legislation.

For Press, Media and Analyst Inquiries:

wunderloop media services GmbH
Carolin Mindermann

E: presse[at]wunderloop.com
T: 49 (0) 40 43 207 875
F: 49 (0) 40 43 207 799

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