Co-founder and former CEO of AdLINK Media AG to support Hamburg-based company’s international expansion.

Michael Kleindl (37), one of Europe’s most renowned public figures in the European Internet sector, has decided to make a strategic investment in wunderloop, a leading vendor of Integrated Behavioral Targeting Services for all digital media. The partners’ shared goal is to internationalize the company and develop new products and services based on wunderloop’s iCRM technology. Michael Kleindl gained extensive experience in the international online market as co-founder and CEO of AdLINK Media AG.

After leaving AdLINK, Kleindl established the Venture Capital consulting firm Valkiria Network in Spain. He also serves as President of the European Interactive Advertising Association (EIAA), the pan-European industry association of online marketing agencies. Michael Kleindl will also serve as Chairman of the wunderloop Advisory Board as part of his strategic investor activities.

As a market leader for Integrated Behavioral Targeting Services, wunderloop has offered efficient solutions for exact demographic targeting in online media since 1999. The “wunderloop iCRM System” enables clients including T-Online, AOL and Freenet to offer and realize realtime behavioral targeting for their advertising and e-commerce content.

“We are just starting the third phase in online advertising. Following the introduction of conventional banner advertising in the first phase, and the emergence of performance oriented online advertising through search engine or affiliate marketing in recent years, the present third stage is all about precision in targeted brand campaigns on the Internet,” said Michael Kleindl. “wunderloop technology gives media carriers and advertisers an established technology platform for appealing very precisely to users in meticulously staged brand campaigns. In Germany, wunderloop’s Integrated Behavioral Targeting services are already the standard for optimizing all key success parameters in online marketing. The solution puts improvements of campaign efficiency of 300 percent and more within reach, giving wunderloop and its successful iCRM technology the potential to become the absolute international key player in next-generation online advertising.”

“We are very pleased to welcome Michael Kleindl, an internationally renowned online marketing expert, on board as our strategic investor and as Chairman of the wunderloop Advisory Board,” said Ulrich Hegge, management spokesman for wunderloop. Michael Kleindl, 37, has worked in the Internet and online marketing industry for over 13 years and is deeply familiar with the European advertising landscape. As co-founder and CEO of the AdLINK Internet Media AG, he successfully assisted the company with its IPO and was instrumental in its internationalization into Europe’s leading independent online airtime marketing companies by 2003. In 2004, Kleindl joined the Swiss company Mailprofiler Technology Solutions as Investor and CEO; in 2005, the Schober Information Group acquired the majority in the company.

Michael Kleindl also uses his expertise in the field of marketing for digital media in his capacity as Managing Partner in the Spanish venture capital consulting firm Valkiria Network, with which he supports and funds technology, Internet and online marketing companies. Michael Kleindl is also co-founder and President of the European Interactive Advertising Association (EIAA), the pan-European industry association of online marketing agencies, and Executive Advisor to the Zanox.de AG.

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About wunderloop

wunderloop (formerly known as 7d) is a leading vendor of Integrated Behavioral Targeting services for advertising, content and e-commerce. Since 1999, the Hamburg-based company has marketed solutions that are used for realtime behavioral targeting, editorial targeting and e-commerce targeting in all digital media such as websites, e-mails, mobile services and Internet TV. Noted companies including T-Online, AOL and Freenet use wunderloop Services and rely on systematically speaking to Internet users with the advertising media, content and matching shopping offerings that are relevant to them. wunderloop is the German market leader in Integrated Targeting solutions, with over four billion processed Page Impressions per month. wunderloop’s management spokesman is the company’s co-founder Ulrich Hegge.

Media Enquiries in Germany:

wunderloop media services GmbH
Carolin Mindermann

E: presse[at]wunderloop.com
T: 49 (0) 40 43 207 875
F: 49 (0) 40 43 207 799

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