The market leader for Integrated Behavioral Targeting Services steps up its pan-European sales and marketing activities.

wunderloop, a leading vendor of Integrated Behavioral Targeting services for all digital media, has appointed Sven Bagemihl, 40, to its senior management (board). In his new capacity, Bagemihl will supervise all of the Hamburg-based company’s sales and marketing activities. His assignments will focus on spreading wunderloop technology throughout Europe. The objective is to strive for European market leadership as part of the internationalization strategy. Before joining wunderloop, Sven Bagemihl served as Advertising.com’s Managing Director Germany for four years.

“Sven Bagemihl has years of experience as an online distribution and marketing executive,” said Ulrich Hegge, wunderloop’s management spokesman. “His expertise will help us to successfully pursue our international expansionist course in the Integrated Behavioral Targeting sector, and to offer our solutions throughout Europe soon.”

Sven Bagemihl, 40, holds an economics degree (German MBA) and has acquired extensive online distribution and marketing expertise. After his business studies, he initially served in several distribution and marketing positions in the IT Sales organization of leading software companies such as LOTUS/IBM and Oracle. From 1998 on, built the Central and Eastern Europe markets for the Seattle-based Streaming Media specialist Real Networks as Director Distribution and Marketing. Before joining wunderloop, Bagemihl was part of the European team of Advertising.com, where as Managing Director he was in charge of the performance specialist’s successful corporate expansion in Germany, Austria and Switzerland.

Under his management, Advertising.com GmbH in Germany grew from a start-up into a key market participant, generating millions in annual revenues and high growth rates.

As of immediately, wunderloop’s senior management consists of Ulrich Hegge (Executive Director and Senior Management Spokesman), Sven Bagemihl (Managing Director Marketing & Sales) and Frank Conrad (Executive Director and Chief Technical Officer).

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About wunderloop

wunderloop (formerly known as 7d) is a leading vendor of Integrated Behavioral Targeting services for advertising, content and e-commerce. Since 1999, the Hamburg-based company has marketed solutions that are used for realtime behavioral targeting, editorial targeting and e-commerce targeting in all digital media such as websites, e-mails, mobile services and Internet TV. Noted companies including T-Online, AOL and Freenet use wunderloop Services and rely on systematically speaking to Internet users with the advertising media, content and matching shopping offerings that are relevant to them. wunderloop is the German market leader in Integrated Targeting solutions, with over four billion processed Page Impressions per month. wunderloop’s management spokesman is the company’s co-founder Ulrich Hegge.

Press Contact Germany

Carolin Mindermann

Tel.: 49 (0) 40 43 207 875

Fax: 49 (0) 40 43 207 799

presse[at]de.wunderloop.com

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Under its new name wunderloop, Hamburg-based 7d GmbH markets targeting solutions for digital media throughout Europe. TÜV Rhineland has confirmed its information processing methods as conforming to data protection legislation.

As part of its globalization strategy Hamburg-based 7d GmbH, under its new name wunderloop, is expanding its Integrated Behavioral Targeting Services. The company began developing and marketing integrated targeting solutions for advertising, content and e-commerce in 1999. The wunderloop iCRM System enables customers like T-Online, AOL and Freenet to offer and carry out real-time behavioral targeting for their advertising and e-commerce content. The system targets Internet users at the moment of their current interests with relevant advertising, content and appropriate products. wunderloop technology currently processes more than four billion page impressions every month in Germany alone, placing it squarely at the head of the field in targeting solutions. TÜV Rhineland, in its latest test, confirmes that the information and data processing by wunderloop conforms to data privacy legislation.

As the market leader in integrated behavioral targeting services, wunderloop has provided its customers in Germany with solutions for efficient real-time targeting for many years. “Under our new name wunderloop we are expanding throughout Europe, aiming to fill the top market slot there too,” said Ulrich Hegge, founder of 7d and CEO of wunderloop. “As part of our globalization strategy wunderloop technology will soon be used outside of Europe too.” wunderloop is THE targeting solution for all digital media, web offers, mobile services and Internet TV.

Real-Time Integrated Behavioral Targeting

wunderloop technology integrates all available information to enable precise targeting of Internet users. It continuously analyses users’ current behavior - what they click on or their queries in search engines, for example – and compares available market research data in real time from AGOF, Nielsen NetRatings and comScore, to name but a few, and, with the user’s consent, in-house data such as CRM profiles. This real-time targeting forms the basis for sending advertising, content or shopping offers, that are displayed at the moment of the user’s actual interest. If user behavior changes one way or another, the content sent is immediately adapted by wunderloop in real time. Users remain anonymous for the wunderloop system and cannot be traced back to actual people.

“wunderloop targets Internet users precisely, taking into account their individual needs und interests. This could involve an editorial note to a new fitness special offer, for example, representing genuine added value for young and athletic users, and that will, in all probability, draw their attention. In the same way, a sports trip offer from an external marketing partner may be equally appealing, or relevant advertising from an insurance firm. Content pops up at the same time wherever the user is on the site. The analysis of interest emphases and behavioral patterns, and the targeting gained from it, is all in real time,” explained Hegge. “Using wunderloop technology optimizes all major success parameters for online marketing. Our solution makes it quite possible to achieve campaign efficiency gains of 300 percent and more.”

wunderloop meets all data privacy requirements

Following an inspection of wunderloop technology in July 2006, TÜV Rhineland confirmes that processing of personal data by wunderloop conforms to data privacy legislation. All data stored by wunderloop are anonymous and contain no person-related data or data that could be used to trace a person. This means that neither wunderloop nor the customer as web server operator can assign stored data directly or indirectly to an individual or identifiable natural person without their consent.

About wunderloop

wunderloop (formerly 7d) is the market leader in integrated behavioral targeting services for advertising, content and e-commerce. Since 1999, the Hamburg-based company has developed and marketed solutions used for real-time behavioral targeting, editorial targeting and e-commerce targeting in all digital media - websites, e-mail, mobile services and Internet TV. Well-known companies including T-Online, AOL and Freenet use wunderloop services with absolute confidence in their ability to target Internet users with relevant advertising, content and shopping offers. With more than four billion processed page impressions every month wunderloop is the market leader in integrated targeting solutions in Germany. The co-founder and CEO of wunderloop is Ulrich Hegge.

Press Contact Germany

Carolin Mindermann

Tel.: 49 (0) 40 43 207 875

Fax: 49 (0) 40 43 207 799

presse[at]de.wunderloop.com

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