Luxembourg, 5 July 2010 – AudienceScience, an online advertising technology company driving digital marketing success, announced today plans to acquire wunderloop, an integrated behavioral targeting company based in Hamburg, Germany. Herewith wunderloop deliberately chose a partner who does business globally, in a step that has not only warded off the interim insolvency but also puts the company in an even better position than before.

AudienceScience looks forward to the cooperation: “AudienceScience is on a steady path of global expansion, having established clear leadership in the industry with regards to superior technology, quality data and unmatched expertise.” said Jeff Hirsch, CEO, AudienceScience. “We are excited about the prospect of enhancing The Audience Gateway and strengthening European presence with wunderloop’s exceptional team and technology.”

wunderloop CEO Torsten Ahlers adds: “AudienceScience is the ideal partner for wunderloop. At one stroke, we now have the opportunity to export wunderloop’s successful technology to the US and other markets while also enhancing our range here in Europe with AudienceScience’s great products.”

Customers, partners and employers will all benefit from the deal: AudienceScience and wunderloop now are able to jointly put together effective, international targeting solutions. The merging of wunderloop and Audience Science’s customer and partner pool creates a huge network and increases reach. The planed takeover also creates a vast knowledge edge. The Hamburg site will remain in place and clients will continue to deal with their local support team at wunderloop.

Remarking on the past few weeks, Torsten Ahlers says: “We would like to thank our customers, partners and service providers for the trust they placed in us. This trust was fully justified and will now pay off for everyone involved.”

wunderloop and the insolvency administrator were advised by Corporate Finance Partners (CFP). The insolvency-related issues were handled by the M&A consulting company Advantum Corporate Finance.

About AudienceScience:
AudienceScience technology provides a gateway enabling universal access to audiences. This integrated audience platform, The Audience Gateway, drives digital media success. Accessing 200 billion data insights into 386 million people worldwide, AudienceScience empowers marketers with the intelligence and control to execute effective global campaigns. Since 2003, AudienceScience has delivered over 50,000 targeted campaigns for clients including American Airlines, Financial Times, Gannett, New York Times Digital, Nikkei.com, SKECHERS, and Wall Street Journal Digital. For more information, please visit www.AudienceScience.com.

Media Contact:
Morgan McDowell
blast! PR on behalf of AudienceScience
morgan@blastpr.com
919-833-9975 x12

About wunderloop
As Europe’s leading provider of Integrated Targeting Services wunderloop offers the possibility to precisely reach target groups on the Internet. The company uses its ‘wunderloop custom’ and ‘wunderloop connect’ solutions to gather information about the online behaviour of users. wunderloop makes all its targeting and analysis methods available on an integrated platform, enabling its customers to target Internet users with relevant advertising, content and suitable shopping offers. The majority of German, French and Dutch publishers use wunderloop. wunderloop cooperates with such renowned agencies as pilot, GroupM and OMD. The majority of Germany’s 30 biggest marketing firms rely on wunderloop.

Contact
Frank Legeland
Manager Marketing & Communication
____________________________
wunderloop media services GmbH
Holzdamm 18
20099 Hamburg
T: +49 (0)40 43207 858
F: +49 (0)40 43207 799
E-Mail: frank.legeland@wunderloop.com

Luxembourg, 21 June 2010 - wunderloop, Europe’s leading provider of Integrated Targeting services, has added Spain’s biggest e-mail sender to its customer pool. Grupo Canalmail is now an exclusive “wunderloop connect” partner in Spain, which means it can now manage advertising across multiple publishers, optimise contact classes and significantly approve its targeting with ‘Automated Target Discovery’.

Torsten Ahlers, Chief Executive Officer (CEO) of wunderloop, says: “We are pleased about this new partnership and once again observe that our ‘wunderloop connect’ network product gets an excellent response in all European markets. In Spain, we have now been able to win Grupo Canalmail as another strategic customer. So targeting is clearly adding momentum in this market as well, and the future of targeting is clearly in the forming of targeting alliances”. wunderloop Chief Sales Officer (CSO) Matthias Schenk comments: „This deal is a further step to expand our business in Europe. It bolsters wunderloop’s European market leadership“.

“We opted for this partnership because wunderloop has proven itself as a leading provider of efficient targeting networks in Europe,” says Canalmail’s CEO Juan Imaz, “which makes them the ideal partner for us to make these services available to advertisers in the Latin American market as well. We will be the very first provider to offer wunderloop’s high-performance products in those territories, and will use them to enhance our strong position in Brazil and Mexico”.

About wunderloop
As Europe’s leading provider of Integrated Targeting Services wunderloop offers the possibility to precisely reach target groups on the Internet. The company uses its ‘wunderloop custom’ and ‘wunderloop connect’ solutions to gather information about the online behaviour of users. wunderloop makes all its targeting and analysis methods available on an integrated platform, enabling its customers to target Internet users with relevant advertising, content and suitable shopping offers.
Schleswig-Holstein’s Independent State Office for Data Security (ULD) and TÜV Rhineland have certified that wunderloop’s information and data processing poses no risk to privacy or data security. wunderloop was also the first company in Germany to qualify for the European Union-backed ‘EuroPriSe’ seal for exemplary privacy protection.
wunderloop’s customers include such noted marketers and publishers as AdAudience, T-Com/T-Online, ad pepper media International N.V, RTL, G+J Electronic Media Services, Telecom Italia, Tiscali, CondeNast, Marktplaats (an eBay subsidary), Mondadori Digital Publishing, Orange, SBS TV und Ilse Media. wunderloop cooperates with such renowned agencies as pilot, GroupM and OMD. The majority of Germany’s 30 biggest marketing firms rely on wunderloop.

Contact
Frank Legeland
Manager Marketing & Communication
____________________________
wunderloop media services GmbH
Holzdamm 18
20099 Hamburg
T: +49 (0)40 43207 858
F: +49 (0)40 43207 799
E-Mail: frank.legeland@wunderloop.com

Luxembourg, 14 December 2009 - wunderloop welcomes the New Year 2010 with a product innovation: Adprobe. By introducing this technology, wunderloop improves inventory monetisation on two counts, enabling the use of higher-quality inventory while also lowering costs.

In the past, if an ad server couldn’t fill an advertising slot, it would send a request to another ad server to supply inventory. This caused costs – regardless of whether the second server accepted or declined the request. Furthermore, if the queried ad server declined the request, the context information for the ad space was often lost. In short: unnecessary expense was incurred, the possible CPM was reduced, which also reduced the quality of the possible inventory. Adprobe adds a key advantage to the interaction of ad servers: websites running Adprobe first check whether a specific request would in fact lead to a successful placement. Only if the response is positive does it send the specific request – and of course all this takes place in real-time.

„The Adprobe principle is simple and obvious,” says wunderloop CPO Ulf Sturm: “Basically, it’s a simple if-then request between ad servers – which, however, leads to a major advantage in inventory monetisation: significantly improved monetisation while also lowering ad server costs.“

Adprobe is currently undergoing beta-testing at various wunderloop customers. The beta ends in Q1/2010.

About wunderloop
As Europe’s leading vendor of integrated targeting services, wunderloop makes it possible to precisely target specific demographics online: its ‘wunderloop custom’ and ‘wunderloop connect’ applications collect information about users’ online behaviour. The company makes all of its targeting and analysis methods available on an integrated platform, enabling its customers to target Internet users with the right ads, content and relevant shopping offers.

The Independent Centre for Privacy Protection Schleswig-Holstein (ULD) and the technology and privacy authority TÜV Rhineland have confirmed that wunderloop’s information and data processing complies with all privacy protection laws. In addition, wunderloop has become the second European company and first in Germany to be awarded the European Privacy Seal ‘EuroPriSe’.

Award-winning technology
wunderloop was founded in 1999, is headquartered in Luxembourg and has offices throughout Europe. The German company has its head office in Hamburg. wunderloop has won the „Red Herring 100 Global“ in 2009 an “Red Herring 100 Europe” in 2007, the “2007 Innovation Award” and the “European Seal of E-Excellence” for its innovative technology.

Renowned clients
wunderloop’s clientele includes well-known marketers and publishers such as T-Com/T-Online, ad pepper media International N.V, AOL, G+J Electronic Media Services, Telecom Italia, Tiscali, CondeNast, Marktplaats (an eBay company), Mondadori Digital Publishing, Orange, SBS TV and Ilse Media. The majority of Germany’s 30 biggest marketers rely on wunderloop technology.

We’ll be glad to be of assistance for any further information.

Enquiries
Carolin Schneider
Director Marketing & Communication
____________________________
wunderloop media services GmbH
Holzdamm 18
20099 Hamburg
T: +49 (0)40 43207 875
F: +49 (0)40 43207 799
E-Mail: carolin.schneider@wunderloop.com
http://www.wunderloop.com