Am Freitag gab es das “Go” der EU-Kommission für die Vermarkter-Allianz mit dem Arbeitstitel Mars. Gestern haben auf einer gemeinsamen Pressekonferenz dann die Vermarktungshäuser G+J Electronic Media Sales (EMS), IP Deutschland, SevenOne Media und TOMORROW FOCUS die Gründung der AdAudience GmbH bekannt gegeben. 3 dieser 4 Vermarkter haben bislang bereits erfolgreich mit uns zusammen gearbeitet, [...]
Today, a project we’ve been working on for the past few weeks become public: We are taking over TGP, United Internet Media’s targeting unit. The news will be spread over a number of tickers today, and we will be issuing a joint press release with United Internet Media shortly. However, I would like to take [...]
DMEXCO online: Das Video zum Panel “Digital takes the lead - Efficiency and performance” an dem auch Torsten Ahlers teilgenommen hat.
Ohne Targeting wird im Online-Marketing nicht mehr viel gehen. Als CEO eines Targeting-Unternehmens freue ich mich natürlich, dass Targeting ein großes Thema auf der dmexco gewesen ist und ich diesen Eingangssatz als Stimmung auf der Messe wahrgenommen habe. Die Omnipräsenz des Themas ist meine erste Notiz zur dmexco. Meine zweite, dass oft nur von Performance [...]
This is how organizers of this year’s dmexco describe their event. It is being staged under the motto “Create Effects”, with particular emphasis being placed on digital creativity and efficiency. By now one topic is top of the agenda: Targeting! “Digital professionals” are discussing the opportunities of the different targeting technologies and the influence on [...]
A fundamental incompatibility has so far existed between the way an advertiser, mostly represented by a media agency, wants to buy a campaign and the way publishers, mostly represented by sales houses or ad networks, has been able to sell it: The advertiser wants to hit as large a part of the right target group [...]
A concept for the future, a progressive approach, a fantastic idea, maybe a good thing for tomorrow – that is what targeting was for many marketeers till now. Last week this changed dramatically: Google announced its new targeting tools.
From now on targeting technology will be on the top of online marketing’s agenda. From one day [...]
Yesterday wunderloop was awarded the European Seal of e-Excellence. We are very happy about our “Silver Seal” and we cheer to the other 27 winners from 10 different countries. What is this seal about? It honors leading European ICT and digital media companies with an excellent track record in the marketing of innovation, innovative products [...]
Many thanks to @simonbaptist for tipping me off on this blog post from former IAB chief Igor Beuker.
The post is a pretty impassioned rant about the future of online advertising, which concludes with a look at the way Online Ad Exchanges are speeding up the disintermediation of online media planning and buying:
“So the future of [...]