Does there need to be a ‘battle for the intelligence margin’?

A fundamental incompatibility has so far existed between the way an advertiser, mostly represented by a media agency, wants to buy a campaign and the way publishers, mostly represented by sales houses or ad networks, has been able to sell it: The advertiser wants to hit as large a part of the right target group [...]

In the news: Horizont und Webselling

In der neuesten Ausgabe der Webselling beantworter unser CEO, Torsten Ahlers, viele Fragen rund ums Targeting. Die Antworten darauf, warum er Datenschutzdebatten gelassen entgegen blickt oder was bei der Auswahl der richtigen Targeting-Methodik beachtet werden sollte, gibt es in voller Länge in diesem PDF.
Auf Horizont.net geht es um unser neues Tool “Target-Discovery”. Was kompliziert klingt, [...]

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