New crew member at wunderloop: Michael Weston as international conqueror, Sören Ladig as Managing CTO

We just officially announced two new crew members aboard wunderloop. I am proud to pronounce Michael Weston our new Vice President International Sales. He will push our international activities with a special eye on the U.S. market. Our technical staff is boosted by Sören Ladig, who joins wunderloop as managing CTO and will work close together [...]

It’s all about targeting intelligence

Many thanks to @simonbaptist for tipping me off on this blog post from former IAB chief Igor Beuker.

The post is a pretty impassioned rant about the future of online advertising, which concludes with a look at the way Online Ad Exchanges are speeding up the disintermediation of online media planning and buying:
“So the future of [...]

USA: Federal Trade Commission report on Behavioral Targeting

The FTC issued recently a 50 page report on data privacy impact by Behavioral Targeting tool. Clic here to download the pdf. Wunderloop, as a market leader in already in front of his competitors. We have been awarded with the european privacy seal. More info on EuroPriSe click here.

  • We are... We blog...

    We are wunderloop's staff from all across Europe. We blog about online marketing, emerging ad technology, case studies, leading the market and our core competence: integrated targeting. We want to get in touch with you, the media agency, the publisher, the competitor, the marketer, the web evangelist...
  • Categories

  • Archives